The products are developed by Dr. Deon de Beer on Pellmeadow Farm in the heart of the Winelands of the Western Cape.

Dr. De Beer has been breeding with birds for over 50 years, of which 33 years were done in partnership with his wife Henda.

Dr. Deon has been practicing as an exclusive avian veterinarian since 1989, in which time he also gained extensive international experience.

Under his leadership, some 30 years ago, the first fully balanced extruded bird food in South Africa was developed and manufactured.

Their two sons Christof de Beer and Dr. Coetzee de Beer recently joined the family business. Christof is a qualified chartered accountant with four years of international experience and his contribution to the business is of huge value regarding traceability, finance and manufacturing logistics. Their younger son Dr. Coetzee de Beer qualified as a veterinarian at Queensland University in Australia at the end of 2014. He is currently employed as an avian veterinarian in Perth, Australia. With their new ideas and technological input they are already forming an integral part of Nature's Nest.

Nature's Nest's products are formulated from a veterinary point of view and Dr. De Beer sees the nutrition of a bird as the most powerful form of medicine "Prevention is better than cure". Although Dr. Deon and Dr. Coetzee have extensive training and experience in formulating bird food they still use some of the best South African and international animal nutritionists as consultants.

Nature's Nest is the only bird food company in South Africa that has the privilege to have its own research facility with an in-house laboratory, modern manufacturing plant, veterinary practice and retail outlet on the same premise to identify the needs of every division.